Which method is often considered outdated compared to viral marketing?

• A. Social media advertising
• B. Face-to-face communication
• C. Print advertising
• D. Email marketing

Answer: (C)

Print advertising is often considered outdated compared to viral marketing due to the rapid evolution of digital marketing strategies and the shifting consumer preferences toward online platforms. Viral marketing leverages social networks and online sharing to reach a wide audience quickly and effectively, relying on user engagement and the power of word-of-mouth through digital channels.

In contrast, print advertising is less flexible and cannot easily adapt to the fast-paced nature of today's marketing landscape. It also does not offer the same level of interactivity or immediate feedback that digital methods do, making it harder to track performance and adjust campaigns in real-time. As consumers increasingly engage with brands through social media and other digital platforms, traditional print advertising often struggles to capture the same level of attention and influence. This contrast in effectiveness highlights why many marketers view print as less relevant in the face of more dynamic and responsive marketing techniques like viral marketing.